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GMC Forum: GMC Strengthens Professional Grade “Like A Pro”
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Old 06-06-2017, 08:58 AM
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Post GMC Strengthens Professional Grade “Like A Pro”

New “Like A Pro” ad campaign personifies what it means to be Professional Grade

DETROIT — Today, GMC debuts “Like A Pro,” a new campaign evolving its “We Are Professional Grade” positioning. “Like A Pro” celebrates GMC vehicles and customers — people who passionately live life to a higher standard. The “Like A Pro” campaign illustrates the core values of “We Are Professional Grade” and shows the emotional connection customers have with their GMC trucks and SUV models.

GMC owners demand vehicles that are designed, engineered and built to a higher standard. For nearly 20 years, GMC has established a strong reputation with “We Are Professional Grade.”

“Our owners are dedicated individuals, respected by their peers, whose passion and abilities set them apart,” said Rich Latek, GMC marketing director. “Their values reflect our ‘Professional Grade’ spirit and we look forward to bringing that emotional connection to life. And we’re excited to show how we think our customers live their lives like pros.” Read more...
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