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GMC Forum: GMC HUMMER EV Pairs Incredible Capability, Zero Emissions
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Old 02-06-2020, 12:21 PM
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Default GMC HUMMER EV Pairs Incredible Capability, Zero Emissions

“Quiet Revolution” campaign featuring LeBron James telegraphs GMC’s future with its first all-electric truck

DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during today’s big game, in an ad titled “Quiet Revolution” featuring LeBron James.

The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.
The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature:
  • 1,000 horsepower
  • 11,500 lb-ft of torque
  • 0 to 60 mph in 3 seconds
“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”

“Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and I’m proud to be a part of announcing the new EV model,” said LeBron James. “The truck may be quiet, but the performance numbers speak for themselves.”

The 30-second TV spot featuring James is scheduled to air during the second quarter of the big game in the U.S. and during the fourth quarter in Canada. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.

As part of the digital and social media marketing push surrounding the big game ad, GMC took over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.


The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant.
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