2024 GMC Hummer EV SUV First Look: Big Power, Big Luxury—Just Plain Big

Sal Collaziano

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It’s the biggest thing in large electric vehicle news since … the Hummer EV Pickup.​

General Motors completes one of the stranger resurrections of a seemingly dead name on record with the 2024 GMC Hummer EV SUV that will bookend the 2022 GMC Hummer EV electric pickup truck in the GMC lineup.

With this new SUV, GM is coming full circle on its Hummer revival—it is the body style most people associate with the Hummer name. Of course, they also associate Hummer with its military Humvee origins and the AM General civilian models that started with the Hummer in 1992. GM bought the brand name in 1999 and created a family of gas-guzzling behemoths topped by the massive Hummer H1 and expanded to include the smaller H2 and H3. But Hummers went from status symbols to environmental pariahs and, in the wake of bankruptcy, GM discontinued the brand in 2010.

Under CEO Mary Barra, GM is betting its future on electric vehicles and the automaker has often felt it was shouting its grandiose plans into the wind. Then news broke that GM's first full-size electric pickup would revive the Hummer name and be sold under the GMC brand. Ears perked up. People started talking about GM's plans.

The GMC Hummer electric pickup truck will go on sale first—it will hit dealerships later this year—because electric pickups are all the rage right now with Rivian beginning production in June of the 2021 Rivian R1T electric pickup and Ford preparing to offer an electric F-150 in 2022. The 2024 GMC Hummer EV SUV won't be on sale until the first quarter of 2023, but it will likely outsell the electric pickup in the long run, Hummer EV chief engineer Al Oppenheiser says. Read more here...
 
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