Can GMC Duplicate the 2020 GMC Sierra AT4 Success by Giving all GMC Models the Same O

Sal Collaziano

Staff member
The 2019 GMC Sierra saw a big boost in sales numbers after it was built as an off-road vehicle. Now GMC is making sure all of its vehicles can follow the same path.





GMC is declaring the AT4 off-roading package a success and has decided to make it available on all of its vehicles across the board. In an industry where making inroads is incredibly difficult, the GMC Sierra pickup with the AT4 package was a great success. Sales of the 2019 GMC Sierra were up 14 percent and GMC credits much of that growth to the AT4 off-road version. GMC was so impressed with the model’s performance that it has decided to give all of its vehicles the ability to have the AT4 option. This will make GMC the only premium truck and SUV lineup that is designed to be capable of being used on or off-road.

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Can GMC Duplicate the 2020 GMC Sierra AT4 Success by Giving all GMC Models the Same Off-Road Option?
 
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