“Quiet Revolution” campaign telegraphs GMC’s future with its first all-electric truck
DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”
The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.
The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature:
- 1,000 horsepower
- 11,500 lb-ft of torque
- 0 to 60 mph in 3 seconds
The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant.
The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.
As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV. More information is available at www.gmc.com/hummerev.