Sal Collaziano
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- Nov 26, 2008
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Campaign to convey precision of brand’s interiors, exteriors
If a picture is worth a thousand words, GMC hopes consumers will have a lot to say about #GMCprecision, a new Instagram campaign that uses dramatic panoramic photography to illustrate the attention to detail in its vehicles.
The month-long campaign launched May 22, with GMC among the first automotive brands to create “PanoGrams” via the Instagram Carousel format that debuted earlier this year. It allows consumers to swipe through a series of photos in a single ad, similar to the way a traditional magazine publishes a multi-page spread of a single image. GMC created “PanoGrams” which showcase a series of photos within the carousel that stitch into one panoramic image. These PanoGrams will then link consumers to GMC.com for additional information.
Instagram/Facebook’s Creative Shop team worked closely with GMC to identify, select and photograph the #GMCprecision venues. They include a wind farm – viewed from a GMC Sierra Denali pickup and made to look infinite because of how the photographer captured the towering turbines against clouds and filtered sunlight – and a meticulously designed private residence in southern California. The GMC Yukon Denali and Terrain Denali are featured in the architecture treatment. Continue reading...
If a picture is worth a thousand words, GMC hopes consumers will have a lot to say about #GMCprecision, a new Instagram campaign that uses dramatic panoramic photography to illustrate the attention to detail in its vehicles.
The month-long campaign launched May 22, with GMC among the first automotive brands to create “PanoGrams” via the Instagram Carousel format that debuted earlier this year. It allows consumers to swipe through a series of photos in a single ad, similar to the way a traditional magazine publishes a multi-page spread of a single image. GMC created “PanoGrams” which showcase a series of photos within the carousel that stitch into one panoramic image. These PanoGrams will then link consumers to GMC.com for additional information.
Instagram/Facebook’s Creative Shop team worked closely with GMC to identify, select and photograph the #GMCprecision venues. They include a wind farm – viewed from a GMC Sierra Denali pickup and made to look infinite because of how the photographer captured the towering turbines against clouds and filtered sunlight – and a meticulously designed private residence in southern California. The GMC Yukon Denali and Terrain Denali are featured in the architecture treatment. Continue reading...