Sal Collaziano
Staff member
- Joined
- Nov 26, 2008
- Messages
- 838
- Reaction score
- 6
- Points
- 18
Filed under: Marketing/Advertising, Videos, Crossover, Buick, GM, GMC
By now we've all seen the commercial for General Motors that features the company's new chairman, Ed Whitacre, introducing its "Satisfaction Guaranteed" 60-day return program. Good stuff, but that commercial was just an opening salvo in the company's upcoming marketing assault. We've got the next four commercials for you right here, set to air late Sunday evening during The Emmys and NFL games. We particularly like the one above that compares the new GMC Terrain to the Mini Cooper S with an automatic transmission since both get 32 mpg highway (NOTE: a Cooper S with a manual achieves 34 mpg highway). Sure, it's not an apples-to-apples comparison, but the stark contrast in size makes a big point. What's even more interesting than their matching highway mpg numbers is that the Mini's 23 mpg city is just 1 mpg better than the Terrain. Follow the jump to the other three new GM commercials that will air this weekend, one of which directly compares the 2010 Buick LaCrosse to a Lexus ES350.
[Source: GM]
Continue reading VIDEO: Four new GM commercials airing this weekend, check 'em out early
VIDEO: Four new GM commercials airing this weekend, check 'em out early originally appeared on Autoblog on Fri, 18 Sep 2009 16:56:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
More...
Click above or follow the jump to view more videos
By now we've all seen the commercial for General Motors that features the company's new chairman, Ed Whitacre, introducing its "Satisfaction Guaranteed" 60-day return program. Good stuff, but that commercial was just an opening salvo in the company's upcoming marketing assault. We've got the next four commercials for you right here, set to air late Sunday evening during The Emmys and NFL games. We particularly like the one above that compares the new GMC Terrain to the Mini Cooper S with an automatic transmission since both get 32 mpg highway (NOTE: a Cooper S with a manual achieves 34 mpg highway). Sure, it's not an apples-to-apples comparison, but the stark contrast in size makes a big point. What's even more interesting than their matching highway mpg numbers is that the Mini's 23 mpg city is just 1 mpg better than the Terrain. Follow the jump to the other three new GM commercials that will air this weekend, one of which directly compares the 2010 Buick LaCrosse to a Lexus ES350.
[Source: GM]
Continue reading VIDEO: Four new GM commercials airing this weekend, check 'em out early
VIDEO: Four new GM commercials airing this weekend, check 'em out early originally appeared on Autoblog on Fri, 18 Sep 2009 16:56:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
More...