Today, GMC debuts “Like A Pro,” a new campaign evolving its “We Are Professional Grade” positioning. “Like A Pro” celebrates GMC vehicles and customers — people who passionately live life to a higher standard. The “Like A Pro” campaign illustrates the core values of “We Are Professional Grade” and shows the emotional connection customers have with their GMC trucks and SUV models.
GMC owners demand vehicles that are designed, engineered and built to a higher standard. For nearly 20 years, GMC has established a strong reputation with “We Are Professional Grade.”
“Our owners are dedicated individuals, respected by their peers, whose passion and abilities set them apart,” said Rich Latek, GMC marketing director. “Their values reflect our ‘Professional Grade’ spirit and we look forward to bringing that emotional connection to life. And we’re excited to show how we think our customers live their lives like pros.”
DETROIT – GMC is elevating the 2018 Yukon Denali lineup with styling and trim enhancements, as well as a new, advanced 10-speed automatic transmission.
A new, sculpted grille design distinguishes the Yukon Denali, while new Mastique Ash real wood trim adds depth and richness to the interior.
The new Hydra-Matic 10-speed transmission — paired with Yukon Denali’s 6.2L V-8 engine — enhances refinement with world-class shift smoothness and quietness response.
“Yukon Denali has always matched style with substance, and the enhancements for 2018 advance that legacy,” said Duncan Aldred, vice president of Global GMC. “The foundational elements of exclusive design, premium touches and uncompromising capability have made Yukon Denali an icon for nearly 20 years.”
DETROIT — Pricing for the all-new 2018 Terrain will start at an MSRP of $25,970 when it goes on sale this summer, GMC announced today.
The all-new Terrain offers greater refinement and versatility to adapt to customers’ unique needs, and it’s packed with more available features and advanced safety technologies than ever before. Three all-new turbocharged engines, leading with a 2.0L at launch — followed later with a 1.5L and an available 1.6L turbo-diesel — provide more choices when it comes to performance, efficiency and capability.
“Terrain helped define the premium compact SUV segment and the all-new 2018 model elevates it with a stronger roster of standard and available features,” said Duncan Aldred, vice president of Global GMC. “GMC’s proven SUV experience makes it a more compelling choice than ever, with a strong blend of design, functionality and engineering excellence.”
The all-new GMC Terrain provides great value in packaging with a host of standard premium features, including a new 170-hp, 1.5L turbo engine paired with a new nine-speed automatic transmission; driver-controllable Traction Select system; signature LED daytime running lamps and taillamps; leather-wrapped steering wheel; flat-folding front passenger seat; and keyless open and start.