GMC Adds Apple CarPlay to 2016 Canyon, Yukon and Sierra

Phone integration tech also includes Android Auto offered on some Sierra models

DETROIT – 06.23.2015 – GMC adds Apple CarPlay capability to the 2016 Canyon, Yukon and Sierra, taking the iPhone features customers want to access while driving and putting them on the vehicle’s display in a smart, simple manner with the brand’s IntelliLink system.

Android Auto capability will also be offered on some Sierra models at the beginning of the model year and all Sierra, Canyon and Yukon models later in the year.

The features allow customers to use select smartphone apps through the touchscreen interface of GMC’s IntelliLink system. Many features can be controlled via voice commands through a button on the steering wheel, helping drivers keep their eyes on the road and hands on the wheel.

GMC IntelliLink is taking another step forward with this simple and intuitive functionality that makes phones and vehicles work better together,” said Duncan Aldred, vice president of GMC Sales and Marketing. “Like other GMC features, from OnStar 4G LTE connectivity and active safety features, it’s technology designed to enhance the driving experience without intruding on it.”

GMC’s latest infotainment systems include an eight-inch-diagonal screen version offered on Canyon, Yukon and Sierra, which will be compatible only with Apple CarPlay at the beginning of the 2016 model year. A seven-inch-diagonal screen radio is offered on Sierra base models and will offer Apple CarPlay and Android Auto capability at the beginning of the model year. Android Auto capability is expected to be available on the eight-inch system later in the 2016 model year.

Apple CarPlay takes the iPhone features customers want to access while driving and puts them on the vehicle’s display in a smart, simple manner. This allows drivers to make calls, send and receive messages and listen to music right from the touchscreen or by voice via Siri. Apple CarPlay-supported apps include Phone, Messages, Maps, Music and third-party audio apps. A full list of those apps can be found at Apple.com/ios/carplay. Apple CarPlay is compatible with iOS 7.1 or higher.

Android Auto is built around Google Maps, Google Now and the ability to talk to Google, as well as a growing audio and messaging app ecosystem that includes WhatsApp, Skype, Google Play Music, Spotify and podcast players. A full list of supported apps is available at g.co/androidauto. Android Auto requires a phone running an Android Lollipop 5.0 operating system or above.

Using either application is simple. A “Projection” icon on the IntelliLink screen is visible when a phone is not connected, then changes to indicate CarPlay or Android Auto when a compatible phone is connected via USB.

Compatible apps need to be downloaded to a phone before using. Apple and Google’s privacy statements and terms of use apply. Data plan rates may also apply.

Complementing OnStar 4G LTE connectivity

Apple CarPlay and Android Auto capability complement the OnStar 4G LTE connectivity with Wi-Fi hotspot offered in all 2016 GMC models, including Acadia and Terrain.

The state-of-the-art technology provides a mobile hub for drivers and passengers to stay connected wherever and whenever they like with up to seven personal devices. The hotspot is on whenever the vehicle is on and comes with a three-month/three gigabyte data trial, after which there is an option to purchase additional data.

GMC, Instagram Create One-of-A-Kind Images

Campaign to convey precision of brand’s interiors, exteriors

DETROIT – 06.04.2015 – If a picture is worth a thousand words, GMC hopes consumers will have a lot to say about #GMCprecision, a new Instagram campaign that uses dramatic panoramic photography to illustrate the attention to detail in its vehicles.

The month-long campaign launched May 22, with GMC among the first automotive brands to create “PanoGrams” via the Instagram Carousel format that debuted earlier this year. It allows consumers to swipe through a series of photos in a single ad, similar to the way a traditional magazine publishes a multi-page spread of a single image. GMC created “PanoGrams” which showcase a series of photos within the carousel that stitch into one panoramic image. These PanoGrams will then link consumers to GMC.com for additional information.

Instagram/Facebook’s Creative Shop team worked closely with GMC to identify, select and photograph the #GMCprecision venues. They include a wind farm – viewed from a GMC Sierra Denali pickup and made to look infinite because of how the photographer captured the towering turbines against clouds and filtered sunlight – and a meticulously designed private residence in southern California. The GMC Yukon Denali and Terrain Denali are featured in the architecture treatment.

“We chose Instagram because of its successful track record of creating communities of discerning photography enthusiasts who can rally around a brand,” said Duncan Aldred, U.S. vice president, GMC. “Highlighting the precision of our vehicles within the context of beautiful photography helps us connect with consumers who embrace precision in all aspects of their lives.”

GMC will integrate its PanoGrams and companion content into the brand’s other digital media channels, such as Facebook.

“GMC’s PanoGrams are an incredibly creative and beautiful use of Instagram’s Carousel format,” said Michelle Morris, group director, Auto, Facebook & Instagram. “Instagram is all about capturing striking moments, and combining the interiors of their new Sierra with breathtaking exteriors is an excellent way to call attention to GMC’s great vehicles.”

The #GMCprecision social play is part of GMC’s larger, multimedia “Precision” campaign that launched with television ads in March. It runs throughout the year and features the entire GMC lineup. Partly on the strength of the campaign, through May 31, GMC sales are up 15 percent year over year as more customers shift to trucks, crossovers and SUVs.

GMC U.S. Deliveries Up 12 Percent: Best May Since 2004

Acadia’s best month ever; total Terrain sales up 11 percent, Sierra up 4 percent

DETROIT – 06.02.2015 – GMC’s sales momentum in the U.S. far outpaced the industry in May on the strength of its crossovers and the brand’s reputation for precision design, execution, technology and capability. Sierra, Canyon, Terrain and Acadia all saw growth as more customers discover the premium attributes that define GMC.

GMC sold 50,657 trucks, sport-utility vehicles and vans in the U.S. in May – up 12 percent from a year ago and its best month of the year. Retail sales of 43,151 represented an 11-percent year-over-year increase, for GMC’s best retail May since 2004. The strong increases in May give GMC 16 consecutive months of year-over-year retail growth.

Total sales of the GMC Sierra were up 3.6 percent over a very successful May 2014, for its best May since 2007. Total Canyon sales were up 19 percent – its best month of the year – compared to April as production of the new midsize pickup continues to ramp up to meet customer demand. Sierra and Canyon have the highest average transaction prices in their respective segments, according to J.D. Power PIN data, and more than half of Canyon buyers (55 percent) are new to the brand.

For the year, total GMC sales are up 15 percent, its best sales performance since 2005.

“Our continued growth reflects customers’ appreciation for the precision that distinguishes the GMC brand,” said Duncan Aldred, U.S. vice president of GMC marketing. “Buyers also are responding enthusiastically to the Canyon as it continues to redefine the midsize pickup segment and bring new buyers into GMC showrooms.”

Acadia retail and total sales jumped 75 percent and 67 percent, respectively for its best month ever. Total sales of the Terrain small SUV rose 11 percent for its best May ever.

Yukon total sales were up 9 percent from April but down 21 percent year over year. Last May, previous-generation Yukon models were being sold down in preparation for the introduction of current generation Yukon and Yukon XL models.

Customers continue to cite exterior styling, overall quality, ample seating capacity, premium amenities and positive previous GMC ownership experiences as their reasons for purchasing a GMC.

Retail sales of the Denali luxury trim level make up 21 percent of the brand’s overall sales, nearly half of Sierra HD sales, 53 percent of Yukon sales and more than 60 percent of Yukon XL sales.