GMC U.S. Deliveries Up 12 Percent: Best May Since 2004

Acadia’s best month ever; total Terrain sales up 11 percent, Sierra up 4 percent

DETROIT – 06.02.2015 – GMC’s sales momentum in the U.S. far outpaced the industry in May on the strength of its crossovers and the brand’s reputation for precision design, execution, technology and capability. Sierra, Canyon, Terrain and Acadia all saw growth as more customers discover the premium attributes that define GMC.

GMC sold 50,657 trucks, sport-utility vehicles and vans in the U.S. in May – up 12 percent from a year ago and its best month of the year. Retail sales of 43,151 represented an 11-percent year-over-year increase, for GMC’s best retail May since 2004. The strong increases in May give GMC 16 consecutive months of year-over-year retail growth.

Total sales of the GMC Sierra were up 3.6 percent over a very successful May 2014, for its best May since 2007. Total Canyon sales were up 19 percent – its best month of the year – compared to April as production of the new midsize pickup continues to ramp up to meet customer demand. Sierra and Canyon have the highest average transaction prices in their respective segments, according to J.D. Power PIN data, and more than half of Canyon buyers (55 percent) are new to the brand.

For the year, total GMC sales are up 15 percent, its best sales performance since 2005.

“Our continued growth reflects customers’ appreciation for the precision that distinguishes the GMC brand,” said Duncan Aldred, U.S. vice president of GMC marketing. “Buyers also are responding enthusiastically to the Canyon as it continues to redefine the midsize pickup segment and bring new buyers into GMC showrooms.”

Acadia retail and total sales jumped 75 percent and 67 percent, respectively for its best month ever. Total sales of the Terrain small SUV rose 11 percent for its best May ever.

Yukon total sales were up 9 percent from April but down 21 percent year over year. Last May, previous-generation Yukon models were being sold down in preparation for the introduction of current generation Yukon and Yukon XL models.

Customers continue to cite exterior styling, overall quality, ample seating capacity, premium amenities and positive previous GMC ownership experiences as their reasons for purchasing a GMC.

Retail sales of the Denali luxury trim level make up 21 percent of the brand’s overall sales, nearly half of Sierra HD sales, 53 percent of Yukon sales and more than 60 percent of Yukon XL sales.

Customers Accelerate GMC Sales So Far in 2015

Brand’s first quarter was best in 10 years, and momentum continues

DETROIT – 05.12.2015 – When it comes to midsize trucks, Mike Taylor of Dallas has switched from regular to premium.

The 35-year-old IT engineer and consultant recently swapped his barely broken-in 2014 Toyota Tacoma for a 2015 GMC Canyon Crew Cab in Onyx Black.

“The Canyon just offers so much more,” Taylor said while loading firewood into his truck bed recently. A military retiree and father of three, Taylor is especially fond of premium Canyon features such as the CornerStep rear bumper, large cargo bed, OnStar 4G LTE connectivity and crash-avoidance technologies.

“It’s as if GMC listened to its customers, addressed any concerns and then provided solutions,” said Taylor, who used the GM Military Discount to purchase his Canyon. Through June 30, all 22 million U.S. military active-duty, retirees, reserves and veterans are eligible for special military pricing; after June 30, the discount still applies, but covers veterans within a year of separation.

Taylor helped drive GMC’s total first-quarter sales up 15 percent compared with a year ago – for its best January-March since 2005. April retail and total sales were up 8.1 percent and 20 percent, respectively, marking 15 consecutive months of year-over-year sales gains for the brand.

Through April 30, GMC delivered 167,005 vehicles in the U.S., up 16 percent year over year. Overall, nearly 17 percent of GMC sales have been to import vehicle owners. For Canyon, the import conquest rate is nearly 24 percent as GMC continues to inject premium amenities into what used to be a bare-bones segment.

Separately, the Sierra full-size pickup saw its best April since 2004; Acadia and Terrain posted their best April sales ever; and it was the highest-performing month all year for Yukon and Yukon XL.

“As more consumers choose trucks, crossovers and SUVs, they discover GMC offers capacity and capability in a premium package with precision design, execution, attention to detail, advanced technologies and other upscale qualities they seek in a brand,” said Duncan Aldred, U.S. vice president, GMC.

“Our robust average transaction prices, relatively low incentive spend as a percentage of average transaction prices and the popularity of our top-of-the-line Denali trim level continue to demonstrate GMC’s appeal to discerning buyers,” said Aldred. “And for those who have not yet experienced all that GMC has to offer, our ‘Precision’ advertising campaign is raising awareness and increasing traffic in our dealerships.”

GMC’s Denali line represents about 23 percent of all GMC sales but is nearly 60 percent of Yukon and Yukon XL full-size SUV sales and 44 percent of Sierra HD sales.

Surveys of GMC customers reveal their top reasons for purchase include exterior styling, quality, seating capability, towing capability, family-friendliness, value for the money and a previous positive experience with a GMC vehicle.

“The Canyon styling caught my eye,” said Taylor, who owned a 2009 Tacoma before he bought the 2014 model. “The difference (between Canyon and Tacoma) is like night and day – I couldn’t even get leather seats in the Tacoma. I thought I’d live and die with them, but the Canyon changed that.”

The Canyon development team spent months talking to midsize truck customers to determine how they used their trucks and what features they wanted in a new one. Customer feedback helped inform popular Canyon features such as the segment’s largest cargo bed, connectivity and infotainment, the available GearOn cargo management system and available EZ-Lift and Lower tailgate.

GMC awards  

The GMC brand and its models have received numerous accolades. For the second year in a row, and on the strength of Denali, GMC won Kelley Blue Book’s Brand Image Award for Most Refined Brand, with high ratings for comfort, interior layout, technology and prestige/sophistication.

The award is based on consumer automotive perception data from Kelley Blue Book’s Market Intelligence’s Brand Watch study, which taps into more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com, capturing brand/model familiarity and loyalty among new-car shoppers.

Terrain, Yukon and Sierra 1500 lead their segments in the 2015 J.D. Power Vehicle Dependability Study. Canyon won AutoWeek’s 2015 Best of the Best Truck award and was named one of Ward’s 10 Best Interiors.

Editors evaluated the Canyon SLT model and praised the truck’s soft surfaces, thoughtful layout, and premium details such as contrast stitching, Bose audio system, easily navigated touchscreen and advanced safety features. They wrote that Canyon “feels more like a well-equipped SUV, but with a bed in the back.”

Forbes named Yukon and Canyon to its list of Hottest New Cars and Trucks for 2015. Acadia made Edmunds.com’s list of the most popular 2015 models.

GMC Offers Special Pricing for All Veterans Through June

GM Military Discount covers all 22 million veterans, regardless of separation date

DETROIT – 05.08.2015 – For U.S. military veterans waiting for the right time to purchase a GMC truck, crossover or SUV, GMC is expanding the GM Military Discount to all veterans – regardless of separation date – through June 30.

The expanded discount is part of GM Military Appreciation Month, which began May 1. Last year, more than 40,000 active-duty, reserves, retired and veteran service members used the discount to purchase vehicles from eligible GM brands, including veteran Kathryn Scott of Reidsville, Ga. who bought a new GMC Terrain.

“The process was easy – all I had to do was show my DD Form 214 separation papers and my dealer (NeSmith Chevrolet Buick GMC Inc. in Claxton, Ga.) took care of everything,” said Scott, who served eight years in the U.S. Air Force, most recently at Lackland AFB in San Antonio, Texas. “I love my Terrain, and it was nice to put the savings toward other things I needed to take care of.”

The most comprehensive military pricing program of any automaker covers all 22 million active-duty, reserves, retired and veteran service members and spouses from every military branch: U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard during May and June. After June 30, the discount applies to active-duty, reserves and retired military and spouses, and veterans and spouses within a year of separation.

First offered in 2008, the GM Military Discount Program features pricing below the suggested retail price for eligible vehicles. It can be combined with most other current incentives from GMC, as well as a $750 discount for USAA Insurance members. Customers must take delivery by June 30, 2015.

“At a time when more Americans have been buying trucks, crossovers and SUVs, it is a privilege to have the opportunity to make a GMC more attainable to the men and women have served this country,” said Duncan Aldred, U.S. vice president, GMC sales.

All GMC models, including the Denali trim, are eligible for the GM Military Discount:

  • GMC Canyon midsize pickup, the newest member of the GMC family and winner of AutoWeek’s 2015 “Best of the Best” Truck award and Ward’s 10 Best Interiors
  • GMC Sierra 1500 – the most powerful light duty pickup on the market – and Sierra HD full-size pickups, all new for the 2014 model year
  • GMC Terrain small SUV and GMC Acadia large crossover
  • Yukon and Yukon XL full-size SUVs, all new for the 2015 model year
  • GMC Savana passenger vans

GMC and the military: A distinguished history

GMC’s relationship with the U.S. military dates to World War I, as trucks began replacing horses and mules to transport troops, serve as ambulances and provide other tactical support. In 1916, the GMC Model 16 was chosen for the Class AA standard ¾-ton truck by the U.S. Army for the duration of the war.

By 1936, GMC was developing multi-drive axle military vehicles. During World War II, GMC fulfilled 59 U.S. War Department contracts, as well as those from Great Britain, France and other Allies, worth $1.5 billion. GMC built 583,925 multi-drive military vehicles, including 528,829 6×6 trucks, 21,147 amphibious 2½-ton DUKW353 “Duck” trucks (based on modified GMC CCKW trucks, and 32 armored cars.

GMC delivered its first “Ducks” – finished on a repurposed bus assembly line – to the U.S. Army in 1943. A unique central tire inflation system allowed the driver to adjust tire pressure from his seat. Higher pressure made the craft navigable on pavement; lower pressure provided better flotation and traction on soft ground, such as beaches. The last Ducks were produced in 1945; surviving units were used for military training and in the tourism industry.

In 1944, GMC received the Army-Navy “E” Award for Excellence in the war effort. The U.S. Army considered the GMC 2½-ton 6x6s the best trucks in service, and the GMC Duck the most outstanding of new ordnance weapons.

GMC’s military support continued beyond the world wars. In 1963, GMC built specially designed tractors for the U.S. Air Force to transport Minuteman guided missiles. In 1991 and 1992 during the Persian Gulf War, GMC light trucks were delivered to the joint military forces of Saudi Arabia. They included heavy-duty pickups converted to troop/cargo carriers and 900 heavy-duty chassis cabs with ambulance bodies.

Learn more about how to purchase a new GMC vehicle using the GM Military Discount at gmmilitarydiscount.com.