DETROIT — GMC won Kelley Blue Book’s 2017 Brand Image Award for Most Refined Brand today. It’s the fourth year in a row GMC has earned the award, as it continues to earn praise for its premium trucks and SUVs from new car buyers.
Brand Image Award winners are based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch™ study. Brand Watch is an online brand and model perception tracking study tapping into more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The comprehensive study provides insight on how shoppers identify important factors influencing their purchase decision and captures brand/model familiarity and loyalty among new-vehicle shoppers.
“GMC’s ‘Professional Grade’ ideology has struck a resonant chord with consumers, and that’s reflected in car buyers visiting Kelley Blue Book’s website, KBB.com, naming GMC 2017’s Most Refined Brand,” says Jack Nerad, executive editorial director for Kelley Blue Book. “The extra attention to design and detail found across GMC’s lineup has clearly resonated with American consumers.”