Sal Collaziano
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Filed under: Car Buying, Buick, GM, GMC, Pontiac
When General Motors put Oldsmobile out to pasture, many owners defected from GM brands all-together. In an effort to make sure history doesn't repeat itself with soon to be displaced Pontiac owners, the General is extending an olive branch in the form of a year of free maintenance.
Automotive News reports that GM is offering four years of free service visits - including oil changes and tire rotations - to specific Buick-GMC dealerships for owners of 1999 and newer Pontiac vehicles. Brian Sweeney, general manager of Buick-GMC, told AN that the plan is to "to keep the relationship with the Buick-GMC dealer." Customers will be given specific Buick-GMC dealers to utilize for the free service in order to help the dealers develop a relationship with said customer in hopes that they will use that dealership to purchase future products.
A potential problem with the plan is that Pontiac and Buick/GMC models aren't exactly in the same price range, though (potential) future products like the Buick Excelle and the GMC Granite concept could be priced competitively enough to keep some Pontiac owners in the GM family.
With new service customers on the way, we're sure the Buick-GMC dealers are excited about this program. Many Buick-GMC dealers used to sell Pontiacs as well, so many of the brand's former customers won't even have to go to a new dealer to cash in on the free maintenance.
[Source: Automotive News - Sub. Req. | Image: Justin Sullivan/Getty]GM wooing current Pontiac owners with free service originally appeared on Autoblog on Tue, 19 Jan 2010 17:57:00 EST. Please see our terms for use of feeds.
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When General Motors put Oldsmobile out to pasture, many owners defected from GM brands all-together. In an effort to make sure history doesn't repeat itself with soon to be displaced Pontiac owners, the General is extending an olive branch in the form of a year of free maintenance.
Automotive News reports that GM is offering four years of free service visits - including oil changes and tire rotations - to specific Buick-GMC dealerships for owners of 1999 and newer Pontiac vehicles. Brian Sweeney, general manager of Buick-GMC, told AN that the plan is to "to keep the relationship with the Buick-GMC dealer." Customers will be given specific Buick-GMC dealers to utilize for the free service in order to help the dealers develop a relationship with said customer in hopes that they will use that dealership to purchase future products.
A potential problem with the plan is that Pontiac and Buick/GMC models aren't exactly in the same price range, though (potential) future products like the Buick Excelle and the GMC Granite concept could be priced competitively enough to keep some Pontiac owners in the GM family.
With new service customers on the way, we're sure the Buick-GMC dealers are excited about this program. Many Buick-GMC dealers used to sell Pontiacs as well, so many of the brand's former customers won't even have to go to a new dealer to cash in on the free maintenance.
[Source: Automotive News - Sub. Req. | Image: Justin Sullivan/Getty]GM wooing current Pontiac owners with free service originally appeared on Autoblog on Tue, 19 Jan 2010 17:57:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
More...